Connecting tea
from origin to market.
Asif Rehman Paracha & Co. is a Karachi-based tea importing and wholesale sourcing business with a long-standing role in Pakistan's tea trade and international sourcing network.
Key Statistics
Present at ATCE 2026.
Asif Rehman Paracha & Co. participated in the 7th African Tea Convention & Exhibition in Nairobi, Kenya as a Supporting Sponsor, reinforcing bilateral sourcing relations with producers and exporters across the continent.
Executive Trade Representation in Nairobi
ARP leadership and trade delegates engaging directly with East African tea producers, auction brokers, and warehousing operators at the 7th African Tea Convention & Exhibition.
Beyond the Leaf · International Forum
Asif Rehman Paracha & Co. officially recognized on the convention stage by the East African Tea Trade Association (EATTA) for contributing to the expansion of Pakistan-Africa commodity trade.
7TH AFRICAN TEA CONVENTION & EXHIBITION (ATCE 2026)
Hosted by EATTA (East African Tea Trade Association) · Nairobi, Kenya · Theme: “Beyond the Leaf”
Insights from the Global Tea Industry.
At the Africa Coffee and Tea Expo 2026, ARP CEO Asif Rehman Paracha experienced Rwandan tea firsthand and shared his impressions of its taste and quality.
“Rwandan teas are really good and far better than expectations.”
— Asif Rehman Paracha, CEO of ARP
We value opportunities to engage with international tea markets, learn from tea-growing regions, and strengthen relationships across the global tea trade.
FEATURED VIDEO
Africa Coffee and Tea Expo 2026
Real people. Shared expertise. Global connections.
A glimpse of ARP's engagement with tea-industry professionals and tea-growing communities.
Connecting with tea-growing communities
Building international relationships
Sharing knowledge and experience
Learning Through Industry Engagement
Exploring Tea-Growing Regions
Tea Field Visit
Tea Quality & Tasting
Tea Trade & Logistics
Tea Factory Visit
Looking to connect with ARP?
Contact our team to discuss tea sourcing and trading enquiries.
A tea business built around trust.
Asif Rehman Paracha & Co. is a Karachi-based, tea-focused sourcing and trading company founded in 1988, connecting international tea producers and suppliers with buyers in Pakistan.
Focused on tea. Built around relationships.
ARP works across the commercial tea trade, supporting sourcing, offer evaluation, sample coordination, negotiation, contracts and shipment facilitation. The company describes its business as being built around tea, relationships and trust.
Decades of direct auction presence, continuous broker communications, and origin field trips have cemented ARP as a reliable sourcing partner for Pakistan's national tea industry.
“From origin, through trade, to the cup — every relationship matters.”
How we support the trade.
We connect with international producers and suppliers and evaluate suitable origins, grades and commercial offers for the Pakistani market.
Our work includes commercial discussions, sample coordination, negotiation and contract-related execution across the tea trade.
We facilitate the movement of tea through supplier, documentation and logistics relationships to support reliable execution.
Tea tasting experience and long-term market relationships support practical sourcing and trading decisions.
Company Registration
The people behind the trade.
Leadership and tea-trading experience supporting ARP's sourcing relationships, market knowledge, and commercial activity across international auction centers.
Asif Rehman Paracha
Asif Rehman Paracha is the Chief Executive Officer of Asif Rehman Paracha & Co. Public industry profiles identify him as an accomplished tea trader and certified tea taster, leading the firm's commercial expansion since its foundation in 1988.
Kashif Rehman Paracha
Kashif Rehman Paracha is part of the executive leadership of the business. He is listed publicly in Pakistan Tea Association membership records in connection with M/s. Kashif Rehman Paracha.
Arsalan Paracha
Arsalan Paracha leads tea trading and origin sourcing operations with Asif Rehman Paracha & Co., managing direct producer engagements, East African garden visits, cupping trials, and lot allocations.
How We Work: From Origin to Market.
Our business is centered on sourcing tea internationally and building dependable commercial relationships across the entire tea supply chain.
From sourcing to trade.
Tea Sourcing
Tea sourcing across international origins, with public trade records showing activity involving Kenya, Rwanda and Vietnam.
Import & Logistics
Importing tea into Pakistan through established supplier and logistics relationships within the international tea trade.
Industry Relationships
Maintaining relationships across buyers, suppliers, tea associations and international industry events.
Relationships that go the distance.
Reliability
Clear communication and dependable commercial relationships.
Quality Focus
Attention to tea sourcing, product requirements and consistency.
Market Understanding
Commercial decisions shaped around customer and market needs.
Long-Term Vision
Building sustainable partnerships across the tea trade.
Direct Sea Corridors to Karachi, Pakistan.
Maritime container routes connecting East Africa, Southeast Asia, Middle East, and Mediterranean corridors across ocean lanes into Karachi Port Trust (KPT) & Port Qasim, Pakistan.
Global Port Corridors to Karachi Port
Tap any row to view transit details| No. | Country | Port of Origin | Maritime Route | Estimated Transit | Action |
|---|
Kenya (Mombasa Port) → Karachi, Pakistan
Direct container corridor sailing from the Port of Mombasa across the Indian Ocean directly into Karachi Port Trust (KPT) & Port Qasim.
Tea Trade Analytics & Mark Directory
Browse over 200 registered tea gardens from East Africa and Vietnam. Select any garden mark and grade below to configure a sourcing ticket or test its brew profile in our Tea Tasting Studio.
Selling Price Analytics
Choose a garden and grade to explore the previous six months of recorded auction prices. Data updates after new sale records are imported.
Connect the Supabase project to load available auction history.
Weekly selling price
Quantity by sale
Weekly records
| Sale date | Garden | Grade | Selling price | Quantity |
|---|
Explore Registered Highland Marks.
Tap any tea garden mark and grain size below to update your sourcing ticket.
Lot Sourcing Ticket
ARP Price Admin
Sign in with your authorized account to upload weekly selling-price spreadsheets. Original files are stored in a private bucket; only validated price records are used by public analytics.
Admin sign in
Upload weekly selling prices
Supported: .xlsx, .xls, .csv. Each row should contain sale date, garden/mark, grade, price and optional quantity.
Import preview
| Date | Garden | Grade | Price | Quantity |
|---|
Import history
Latest files uploaded to your private storage.
Customer inquiries
Private customer messages. Only authorized ARP admins can view and update them.
Loading inquiries…
Security note: this page does not contain a service-role key. Access is enforced by Supabase Auth and row-level security, not by hiding this URL.
Tea & Related Products
Wholesale supply lines across black tea, green tea, and complementary agricultural commodities — complete with particle grades and our interactive Tea Tasting Studio.
Wholesale Products Handled
Available for containerload sourcing and wholesale consignment into Pakistan.
Black Tea
Fully oxidized tea with a deep colour, strong character, and a rich cup. Sourced across Kenyan CTC estates, Rwandan gardens, and regional African producers.
Green Tea
Processed to preserve fresh natural leaf character. Sourced directly from Vietnamese mountain plateaus (Moc Chau, Son La) for light, fragrant infusions.
Tamarind
High-purity raw and pressed tamarind fruit pulp with characteristic brown pods. Handled as a complementary agricultural commodity for commercial buyers.
Kenyan CTC Tea Grades.
Kenyan CTC teas are mechanically sorted by grain size, bulk weight, and brewing speed according to KTDA standards:
Tea Tasting & Chai Studio.
Select any tea grade, water temperature, brewing time, or milk ratio below to preview the live cup colour and chai balance.
Quality Assurance & Standards
Every shipment indented and traded by Asif Rehman Paracha & Co. is governed by strict physical, chemical, and tasting checks—bridging origin compliance with Pakistan's import standards.
4-Stage Quality Lifecycle
From catalogue tasting at the Mombasa auction floor to clearance at the Port of Karachi.
Pre-Auction Cupping
Evaluation of auction tasting lots 7 to 10 days before sale. Assessment of dry leaf smell, cup strength, and leaf infusion colour.
Sealed Counter-Samples
Draw of sealed tender samples matching contract lots. Air-couriered to our Karachi cupping lab for buyer confirmation prior to loading.
Container Stuffing (PSI)
Pre-shipment inspection of multiwall paper sacks with food-grade aluminum foil barrier liners to block moisture across ocean transit.
Discharge & Lab Clearance
Karachi Port Trust (KPT) customs examination, Department of Plant Protection certification, and Port Health authority clearance tests.
Physical & Chemical Testing Parameters
Standard laboratory limits applied to ensure freshness, food safety, and compliance with PSQCA standards.
Moisture Content
Legal max limit is 6.50%. Keeping moisture below 5.60% ensures the tea stays crisp and aromatic.
Water Extractable Solids
Legal minimum is 32.0%. Higher water extract yields thicker liquor and more cups per kilogram.
Cleanliness (Zero Grit)
Legal max limit is 1.00%. Strict sorting guarantees clean leaf grains with zero sand or grit.
| Parameter Tested | Standard Method | Allowed Regulatory Threshold | ARP Target Consignment Range |
|---|---|---|---|
| Moisture Content | ISO 1573 / Oven Method 103°C | Max 6.50% by weight | 4.20% – 5.60% (Dry & Fresh) |
| Water Extractable Solids | ISO 9768 | Minimum 32.0% | 38.5% – 44.0% (Rich Cup Yield) |
| Total Ash Content | ISO 1575 / Muffle 525°C | 4.0% to 8.0% on dry basis | 5.10% – 6.20% |
| Acid-Insoluble Ash | ISO 1577 | Maximum 1.00% | < 0.25% (Zero Sand / Grit) |
| Crude Fiber | ISO 5498 | Maximum 16.5% | 9.5% – 12.8% (Tender Two Leaves & Bud) |
Contact Our Team
Direct correspondence for international tea producers, exporters, domestic packaging houses, and sourcing partnerships.
Let's start a conversation.
Have a question regarding tea origins, current Mombasa auction trends, or container consignments? Reach our trade desk directly.
SOURCING INQUIRY FORM
Submit your specification or sourcing requirement.